Designing a wine label

 

 

This video shows the process involved in designing graphics for a wine label. The story begins with a photograph taken during a camping trip to the George Washington National Forest. The photo is then edited using Photoshop to remove undesired foreground components. A layer of rocks are added as the stream direction is extended into the foreground. The water is then enhanced to provide a feel of rapids. A final filter is applied to provide just the right feel. Finally, the rabbit kayak design is applied to the label design itself.

Meeting the design needs of a client can be challenging. Especially when the design will be used to represent a product that the client depends upon for their livelihood. Great care must be taken to properly summarize requirements and turn them into designs that will help promote, and ultimately sell, products. These must be eye catching, meaningful and pleasing to look at. When products sit on shelves, they compete directly with many other similar products. Clean lines, bright colors and relevant design components must be used to effectively communicate quality and passion. Without properly addressing these concerns, the graphic in question can fail a product.

The Above Ground Winery label featured in this video represents the first wine bottle produced under this name. Therefore, this Loudoun County winery is counting on high sales to help launch a full line of wines. Based in Purcellville, Virginia, the owners have been making wine for many years. Should you be in the area, be sure to visit their tasting room, located at 105 E. Main St., Purcellville. Learn more about the Product and Graphic Design services offered by Wicked Design: Wickedesign.com/services/graphic-design.

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